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Is it possible for a company to progress and flourish if it doesn't proceed with well-defined goals, plans, and objectives? How will a business analyze its performance, use its strengths and outsmart competition without proper strategy?

"Building a visionary company requires one percent vision and 99 percent alignment."- Jim Collins and Jerry Porras

Indeed, it's the strategy of an organization that determines its future. Without a plan, the company will lose its path and fade into oblivion. Unfortunately, many employers fail to realize the value of organizational strategy. There's a lot that needs to be known about it, so without further adieu... Let's dive in!

What Structure Of The Organization Entails?

Organizational strategy refers to building and developing the structure of the organization such that it supports the vision of the company and takes it closer to its goals. The strategic plan is designed keeping the company's vision, goals, and objectives in mind.

Strategy is vital for the business to know its areas of weakness, strength, and capabilities. Of course, many organizations fail to get it right the first time. Indeed, it's not unheard of for strategies to backfire and things not to pan out as envisioned. There's no reason to get disheartened.

"Strategy is simply resource allocation. When you strip away all the noise, that's what it comes down to. Strategy means making clear cut choices about hot to compete. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets." - Jack Welch

There's one thing you should always keep in mind. You won't find any company without some weaknesses. The trick is to develop a strategy that covers these weaknesses, ensuring that your business doesn't suffer. The purpose of strategic planning is to predict future risks and develop solutions.

Is It Worth It?

Are you still on the fence regarding the value of strategy of an organization? Let's take a look at some of the factors that make it all worth the effort.

  • For one thing, the strategy gives you a proper guide to work on. It enables you to gauge how your company is performing internally and against the competition. You can then make plans to stay ahead of the competition at the right time.
  • The organizational strategy makes it easier to identify opportunities that might come along in the future. This is because, during the planning, you are bound to take broader changes in the market into account. Hence, you will be encouraged to modify your plans according to the changes at a suitable time.
  • The strategy provides the entire organization with a clear vision and direction. It's vital that the whole team is on the same page and has clear goals in mind about the company's progress. This ensures that no one loses sight of what they are working for.

Benefits Of The Strategy Of Organization You Must Know

"If you don't know where you are going, you are certain to end up somewhere else."- Yogi Berra

There's no denying that strategic planning takes up quite a lot of time and effort. And then there's also the process of implementation to think about. This is one of the most significant reasons that employers can be reluctant to think about organizational strategy especially when starting out. However, once you know the benefits that it can offer, you will definitely change your mind.

It Encourages You To Be Proactive

It's well known that organizations proactive in their approach are more likely to succeed compared to the reactive ones. This is because the former not only predict future obstacles but also prepare accordingly. And strategic planning proves to be invaluable.

A strategy enables companies to anticipate the problems likely to come their way and gives them enough time to take the required precautions. Strategic planning enables organizations to be proactive and come up with solutions beforehand instead of reacting to situations. This also ensures that your company is always one step ahead of the competition.

Get A Sense Of Direction

An organizational strategy gives your company a well-defined direction to travel. It encourages you to establish realistic goals in line with your organization's vision and mission.

Hence, the strategy works as a foundation which your company can grow and flourish. At the same time, it enables you to establish boundaries and ensure efficient decision-making.

Enhanced Efficiency

If a well-planned strategy is implemented across the organization, management gets a roadmap that they can use to organize functional activities of the company.

The strategy serves as a guiding tool for discussions and decision-making. It enables management to have a clear idea about the resources and budget they will likely require in the near future to fulfill the company's goals and plans. With this groundwork, the operational efficiency is enhanced, and there are limited chances of delays in projects.

Increased Market Share

Strategic planning enables organizations to get insights on consumer trends, market, and their niche. Hence, they are prepared to deal with the changes that can affect their success.

The strategy allows the company to transform its marketing efforts and modify its approach timely such that the best outcomes can be ensured.


There's no denying that the business world is pretty volatile and unpredictable. There's no way to be sure what will happen tomorrow. Indeed, we have seen many businesses reach heights of success one year, only to plummet in the next year. One reason for this is the constant change in markets and industries.

It's vital for an organization to have a strong foundation to survive against the odds. It needs focus and foresight to predict the upcoming obstacles and prepare for them. The organizational strategy ensures that you aren't caught by surprise when trouble comes knocking on the door.

Keep A Close Eye On Your Progress

It's crucial to keep a close check on how your business is faring. Of course, the measures of success differ for companies. Therefore, you should set objectives for your organization suited to your niche and industry.

How To Develop The Strategy Of An Organization?

"To be strategic is to concentrate on what is important, on those few objectives that can give us comparative advantage, on what is important to us rather than others, and to plan and execute the resulting plan with determination and steadfastness."- Richard Koch

By now, it's pretty clear why you must invest time and effort in planning an exceptional organizational strategy. The question is, how? Here are some steps that can get you started.

Get All Your Facts

To plan and develop a strategy, you need to have a clear idea about your current standing. Therefore, before you think about any planning, ensure that you know all about your past performance and present situation.

Analyze the various aspects of your company to determine which areas worked well and where improvement is needed. You can also use tools to simplify the process and get a detailed analysis of your company's performance.

Keep in mind that you will have to scrutinize your company's strengths and weaknesses ruthlessly. At the same time, you should also be aware of the threats and opportunities lying ahead. Once you have all the relevant information at hand, developing a strategy won't be nearly as challenging.

Decide On A Vision And Mission Statement

Develop a vision statement for your organization that will give an insight into its future direction. The mission statement should describe your organization's values and purpose.

The mission statement will also contain the primary objectives of your organization. You have to determine what measures have to be taken right now to enable your company to reach its long-term vision.

At this point, you have to think about where you want your company to be in the next five years. How do you plan to achieve this? And what values do you want to uphold? The answers will make it a whole lot easier for you to determine how to create an effective strategy.

Outline The Objectives

Now is the time to develop objectives that the whole organization has to keep in mind at all times. You have to highlight your company's priorities at this point and inform the entire team of the plans that have to be implemented to ensure that the company's vision and mission are met.

Make sure that the objectives are specific, well-defined, and realistic, and time-related. At the same time, you also have to pay heed to other relevant factors like resources and budget.

Tactical Planning

You will now have to develop your strategy according to the objectives you have outlined. Decide the short-term measures that have to be taken to fulfill the goals of the company.

Don't forget to include all the departments in your planning. The idea is to ensure that your strategy brings measurable results that will be obvious to everyone.

Implementation Of The Strategy

You might put in hours for the planning, but if you falter when it comes to implementation, it won't do you much good.

With this in mind, make sure that you review your action plans at periodic intervals. You have to ensure that you remain on track and adapt to the changing trends at the right time. Yes, it's not easy to manage and monitor the strategy of an entire organization... It's quite the challenge, but most definitely a challenge worth fighting for.

Furthermore, it's imperative that you create, manage and review your strategy to ensure that your vision isn't outdated.

Use The Strategy Of The Organization To Carve Your Own Path!

"Designing a winning strategy is the art of asking questions, experimenting and then constantly renewing the thinking process by questioning the answers. No matter how good today's strategy is, you must always keep reinventing it." - Constantinos Markides

Yes, you can't predict everything. Sometimes, things might not go as planned. However, a good strategy gives your organization a roadmap. It increases the chances that in case a problem should arise, you have the ability to handle it. If you want your entire company to work together towards the same set of goals, strategic planning is the right approach! It's as simple as that.

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