🏫What Did I Learn Today?
I learned of software out there that tracks how users interact with your site. This then goes on to generate “heatmaps” which show where users are clicking, and scrolling on your page. It also shows how far down users are reading.
This allowed me to catch bad traffic from solo ads. I had been running solo ads to my digital course, and lots of “people” were signing up for it, which got me excited; however after sign up none of the traffic was even opening the course.
I thought this was strange. After looking at heatmaps I had running it was clear that I was being sent bots, not actual people. This is illegal traffic.
⚒️What Am I Working On?
Marketing Digital Foundations Course
Use heatmap software! It can be expensive, but there are free trials. This can save you loads of money and time smashing your head.
🙏What Am I Grateful For?
I’m grateful that we live in a day-and-age that has these advanced software’s that take a lot of the guesswork out of it.